Watchmaking, an art of living
In the growing hour of powerful changes
Drowned in a world of heartbreaking consumerism and planned obsolescence on a coughing earth, it is everyone’s duty to ask oneself one or the other questions. It has been my case.
At my small scale, as a watchmaker, knowing that I will prolong the life of timepieces makes me feel good. It has happened to me that I brought back to life pocket watches that were older than a hundred years! How many everyday items do you know that will sill be alive in a century?
In the making of this concept and its website, whether it is the swiss web agency Digitalera, the ecological webhost Infomaniak, the packaging company Brieger or the Poste, staying local seemed fundamental.